Pass the OJ is an award-winning marketing case strategy and cross-industry social impact campaign developed as part of my selection as a Fashion Scholarship Fund x Virgil Abloh™ “Post-Modern” Scholar (Class of 2026). The concept reimagines how a heritage fashion brand like Ralph Lauren can address food insecurity by leveraging its deep cultural symbolism, storytelling power, and community reach, in partnership with City Harvest, New York City’s largest food rescue organization. Pass the OJ uses fashion and shared experience to reframe food access as a community responsibility.